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The 16% Factor - The Tipping Point
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Reaching the Tipping Point
Key Strategy: gather the innovators to frame the dialogue, recruit the change agents (early adopters) to reach a tipping point.
Finding the Change Agents
| Discounters |
Extrapolators |
Modelers |
Idealists |
| 40% |
30% |
20% |
10% |
| Not worth trying to change the future |
The future is an extension of the past |
The future reinvents the past |
The future is what we make of it |
| Status Quo |
Reformers |
Transformers |
Revolutionaries |
| Contingency strategy |
Trends and probabilities |
Scenarios & simulations |
Big initiatives, drive to goals |
David Pearce Snyder - 2006 World Future Symposium - Toronto
Our goal is to find the implications implicit in the facts in order to model a future reflecting a better product integrated into the values and economics of a 21st Century Global society.
We want to attract the 20% who desire a transformed model, work with the reformers to integrate their efforts and keep an eye on the idealists that represent new paradigms.
The shift of Integrated Process
The Impact of Integrated Process moves the majority of the design and planning to the front end of the process.
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