Story-Narrative

In order for a new model to gain traction we’ll need to synthesize the findings into a simple, memorable and portable narrative. The current model is governed by a “myth” (unspoken expectations) structure. The new model will need an equally compelling “myth” and narrative to compete. 

New Language

Every great movement begins with a new lexicon. The new lexicon coupled with a value metric provides the foundation for creating a new real estate category. Identifying a new market segment provides a context for the public to understand the qualitative distinction between a conventional approach and what might be termed a high performance approach.

Branding

This refers to crafting the message and visual story for OMS. Once we begin going public we’ll need public name, image and format for the team to present these concepts.